FB Pixel, GA4, and GTM setup instructions

This article compiles the operational steps and explanations for the advanced feature “FB Pixel + GA4.” Let’s take a look!

Setting up Facebook Pixel in 8 Steps

Embedding Facebook Pixel into your projects on OOOPEN Lab can help you collect respondent data and achieve more precise ad targeting!

Simply follow these steps to successfully obtain your Facebook Pixel code and complete the setup:

Step 1: Go to Facebook Events Manager

Navigate to the “Events Manager” page by clicking on “All Tools” on the left side of the Facebook Business Manager homepage, then selecting “Events Manager.”

Screenshot from the Facebook Business Manager
Source|Screenshot from the Facebook Business Manager

Step 2: Start Linking Data Sources

On the “Events Manager” page, click on “Connect Data Sources.”

Screenshot from the Facebook Business Manager
Source|Screenshot from the Facebook Business Manager

Step 3: Name Your Pixel

On the page, select “Web,” then click “Connect.” Name your pixel and click “Create Pixel.”

Screenshot from the Facebook Business Manager
Source|Screenshot from the Facebook Business Manager

Step 4: Set Up Website URL

Enter the URL of your OOOPEN Lab’s publish link (https://www.ooopenlab.cc/quiz/********************) on the page. Click “Check,” and once completed, click “Continue.”

Screenshot from the Facebook Business Manager
Source|Screenshot from the Facebook Business Manager

Step 5: Choose Setup Method

Select the option to “Manually Install the Code Yourself” to connect your website. You will then be provided with your Pixel ID at the bottom of the page.

Screenshot from the Facebook Business Manager
Source|Screenshot from the Facebook Business Manager

Step 6: Set Up Pixel ID in Project Backend

Copy the “Pixel ID” and paste it into the Facebook Pixel field in the “Share and Publish Settings” page of your project in OOOPEN Lab. This completes the setup.

Screenshot of the "Share and Publish Settings" page in OOOPEN Lab
Source|Screenshot of the “Share and Publish Settings” page in OOOPEN Lab

Step 7: Verify Installation

Navigate to the project page with the embedded tracking code. Use the Chrome extension “Meta Pixel Helper” to compare the “Pixel ID” detected by the extension with the “Pixel ID” from Step 4. This allows you to confirm whether the installation was successful.

Illustrative Diagram of Meta Pixel Helper Extension Operation.
Source|Illustrative Diagram of Meta Pixel Helper Extension Operation.

Step 8: Regularly Track Data

During the project’s publication period, you can retrieve data such as “PageView,” “Submit,” “ClickCTA,” and “ClickShare” from the Meta Pixel Helper backend.

Screenshot of Meta Pixel Helper Backend
Source|Screenshot of Meta Pixel Helper Backend

Setting Up GA4 (Google Analytics 4) Code in 10 Steps

OOOPEN Lab also supports embedding Google Analytics 4 (GA4) code, which helps you understand browsing behavior and audience composition.

Simply follow these steps to obtain your GA4 code and complete the setup:

  • If you have never set up GA4 before, or need to set up a new GA4 property, start from step 1.
  • If you have already set up GA4 and just need to add a new tracking code, start from step 4.

(Optional) Step 1: Start Setting Up GA4

If you have never set up GA4 before, go to Google Analytics and click on “Start measuring.”

Screenshot of the GA4 Homepage
Source|Screenshot of the GA4 Homepage

(Optional) Step 2: Account and Resource Configuration

  • Customize the “Account Name” and select the “Account Data Sharing Settings” as needed.
  • Customize the “Property Name,” “Reporting Time Zone,” and “Currency.”
Screenshot of GA4
Source|Screenshot of GA4

(Optional) Step 3: Fill in Business Information, Goals, and Data Collection Content

  • Select the appropriate “Industry Category” and “Business Size,” then click “Next.”
  • Choose your “Business Goals” based on your situation and click “Create.”
  • Select your “Country/Region,” review the terms of service agreement, check the box for “I also accept the Information Processing Terms required by GDPR,” then click “I accept” to complete the setup.
Screenshot of GA4
Source|Screenshot of GA4

Step 4: Start Creating Data Streams

  • On the GA page, click on “Admin” and navigate to the “Data Streams” page.
  • On the “Data Streams” page, click on “Web.”
Screenshot of GA4
Source|Screenshot of GA4

Step 5: Set Up Data Stream and Obtain Measurement ID

  • On the “Data Streams” page, click on “Web.”
  • On the “Set up data stream” page, select “https://” and enter “ooopenlab.cc/” and customize the “Stream Name,” then click “Create Stream.”
  • Obtain the “Measurement ID” on the “Web stream details” page.
Screenshot of GA4
Source|Screenshot of GA4

(Optional) Step 6: Activate Google Signals Collection

For the initial account creation or when setting up data streams, go to the “Resources” page and click “Get Started” under “Data Settings – Data Collection” to activate Google Signals collection.

Screenshot of GA4
Source|Screenshot of GA4

(Optional) Step 7: Set Event Data Retention

For the initial account creation or when setting up data streams, it’s recommended to go to the “Resources” page and on the “Data Settings – Data Retention” page, set “Event Data Retention” to 14 months.

Screenshot of GA4
Source|Screenshot of GA4

Step 8: Set Up GA4 Tracking Code in Project Backend

Copy the “Measurement ID” obtained in step 5 and paste it into the Google Analytics 4 field in the “Share and Publish Settings” page of the OOOPEN Lab project to complete the setup.

Screenshot of the "Share and Publish Settings" page in OOOPEN Lab
Source|Screenshot of the “Share and Publish Settings” page in OOOPEN Lab

Step 9: Check Installation Status via “Real-time Overview”

  • Open another browser tab, navigate to the project page with the tracking code embedded, and stay on the page.
  • Go to the GA page, click on “Reports – Real-time,” and navigate to the real-time overview page.
  • After a period of time, if you can successfully view real-time project browsing activity, it confirms that the installation was successful.
Screenshot of GA4
Source|Screenshot of GA4

Step 10: Check Embedding Status Again After 24 Hours

  • After ensuring that the “Real-time Overview” data is displaying normally, submit at least one response to the questionnaire.
  • 24 hours later, go to the backend, and you should be able to see data such as “page_view,” “click_button,” and “scroll” in the “Reports – Business Objectives – Events” section.
Screenshot of GA4
Source|Screenshot of GA4

Setting Up GTM(Google Tag Manager)in 3 Steps

If you have different tracking platforms such as FB Pixel, GA4, and Google Ads, you can use GTM’s functionality to set up the GTM code in your OOOPEN Lab project. This allows you to track project effectiveness across various platforms through GTM without having to manually copy and paste codes into each platform.

Follow these steps to obtain and set up the GTM code:

  • If you have never set up a GTM account before, start from step one.
  • If you already have a GTM account, start from step two.

(Optional) Step 1: Begin Adding an Account

  • Enter your account name and country/region in the “Account Setup” section.
  • In the “Container Setup,” fill in the project URL and select “Web” as the target advertising platform.
  • Read and accept the “Google Tag Manager Terms of Service Agreement,” check the box for “I also accept the Information Processing Terms for GDPR,” and click “Yes” to proceed to the next step.
Screenshot of the GTM Homepage
Source|Screenshot of the GTM Homepage

Step 2: Setting Up Integration Platforms and Obtaining GTM Code

  • On the “Code Management Tool” page, click “Add Code” and add the codes of different platforms to the GTM workspace.
  • At the same time, you can obtain the GTM code (GTM-XXXXXXXX) at the top of the page.
Screenshot of GTM
Source|Screenshot of GTM

Step 3: Setting Up GTM Code in the Project Backend

Copy the “GTM Code” obtained in step two and paste it into the “Google Tag Manager” field on the “Share and Publish Settings” page of the OOOPEN Lab project.

Screenshot of the "Share and Publish Settings" page in OOOPEN Lab.
Source|Screenshot of the “Share and Publish Settings” page in OOOPEN Lab

Now go ahead and register to start your free trial!

This article aims to help you create various tests/games/surveys! Just click “Log in/Sign Up” in the upper right corner to become a member, and you can edit and try all modules until they are officially released. Then, consider purchasing a plan to publish your project!


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