{"id":73,"date":"2024-07-07T20:06:22","date_gmt":"2024-07-07T12:06:22","guid":{"rendered":"https:\/\/wp.relab.cc\/ooopenlab-en\/?p=73"},"modified":"2025-07-02T10:43:26","modified_gmt":"2025-07-02T02:43:26","slug":"cakeresume-dcard-psychological-test-2024","status":"publish","type":"post","link":"https:\/\/wp.relab.cc\/ooopenlab-en\/2024\/07\/07\/cakeresume-dcard-psychological-test-2024\/","title":{"rendered":"CakeResume & Dcard Test: 500K Participants, Zero Ads"},"content":{"rendered":"\n

The international talent platform CakeResume collaborated with Taiwan\u2019s largest anonymous community, Dcard, to launch the \u201cCakeResume X Dcard\uff5cWhat Cake Are You?\u201d career psychological test during the graduation season in June 2023. This initiative successfully generated 600,000 visits within a week and has now surpassed 500,000 responses! We invited the CakeResume team to share the concept of this project, the reasons for choosing the psychological test module, and further insights into the key factors for the success of the psychological test and their user experiences. If you are looking to leverage psychological tests for marketing, you will certainly gain a lot of inspiration from their experience!<\/p>\n\n\n\n

Combining CakeResume\u2019s Brand Positioning and Project Theme to Create an Immersive Test<\/h2>\n\n\n\n

This test is an online interactive activity designed for the graduation season project \u201cJob Hunting Novice Village.\u201d<\/p>\n\n\n\n

The gamified elements of the test align with the \u201cJob Hunting Novice Village\u201d concept, where new graduates entering the workforce face various challenges like starting a new game. \u201cJob Hunting Novice Village\u201d provides tutorials and resources to help them progress from 0 to 1 and complete tasks.<\/p>\n\n\n\n

By clicking to start the test, participants enter the \u201cJob Hunting Novice Village\u201d world, completing three major job training stages and answering 12 fun situational questions. The test features Pixel Art game-style visuals and sound effects, making it feel like a fun game.<\/p>\n\n\n\n

The test results include six different cake flavors, analyzing the participant\u2019s suitable positions, five key workplace skills, career luck items, and compatible colleagues, helping them understand their traits and suitable career paths in a fun and engaging way.<\/p>\n\n\n\n

\""What
Image Source\uff5c\u201dWhat Cake Are You?\u201d Test Share Image<\/figcaption><\/figure>\n\n\n\n
\""What
Image Source\uff5c\u201dWhat Cake Are You?\u201d Test Question Page Screenshot<\/figcaption><\/figure>\n\n\n\n

Gaining Community Favor and Massive Exposure through a Comprehensive Plan<\/h2>\n\n\n\n

The \u201cWhat Cake Are You?\u201d test achieved remarkable success from the very first day of its launch, with over 10,000 people completing the test on the first day. Within a week, it attracted 600,000 visits and 400,000 test completions, all without any advertising budget. To date, the test page has accumulated nearly one million visits, with community engagement and user participation far exceeding the team\u2019s expectations! After the cake test went live, many KOLs (Key Opinion Leaders) voluntarily shared it on social media. Numerous media outlets, including CommonWealth Magazine<\/a>, Yahoo News, Future Commerce<\/a>, GirlStyle, TVBS<\/a>, BEAUTY\u7f8e\u4eba\u5708, and Marie Claire, also wrote and shared articles about it, resulting in significant free brand exposure.<\/p>\n\n\n\n

\""What
Image Source\uff5c\u201dWhat Cake Are You?\u201d Google Search Page Screenshot<\/figcaption><\/figure>\n\n\n\n

How Does CakeResume Use Psychological Tests to Effectively Improve Communication Efficiency and Reach?<\/h2>\n\n\n\n

This marketing campaign aims to create effective brand marketing on social media. Therefore, when planning to use \u201cpsychological tests\u201d as the main form, the primary considerations were:<\/p>\n\n\n\n

1. Can it create a smooth communication logic?<\/h3>\n\n\n\n

The focus of CakeResume\u2019s brand marketing this year is to make more people aware of the various job openings available on the CakeResume website. Therefore, emphasizing \u201cfinding the right job type\u201d in the test is both interesting and effective in achieving a logical and smooth communication.<\/p>\n\n\n\n

Additionally, when the test results are revealed, the copy and design can guide users to the CakeResume website, where they can find job categories corresponding to their test results, successfully achieving a traffic redirection effect.<\/p>\n\n\n\n

2. Highly Effective Dissemination Mechanism: The Magic of Psychological Tests<\/h3>\n\n\n\n

We have observed that in recent years, many internet users are very willing to use these personally meaningful \u201cpsychological tests\u201d to help with quick self-exploration and understanding. They also like to reveal themselves through test results to their friends, creating higher social media dissemination. Examples include the Korean MBTI 16 personality types test<\/a> and various online tests launched by numerous Taiwanese brands and organizations like Netflix, the Taipei International Book Exhibition, Pinkoi, Hahow, etc., which have all generated considerable discussion and buzz!<\/p>\n\n\n\n

However, to make participants want to take the test and share it, it must be packaged with interesting thematic elements and have a certain degree of reasonableness and logic, so that participants recognize the \u201caccuracy\u201d of the test.<\/p>\n\n\n\n

Therefore, we initially selected the \u201cHolland Code (RIASEC) Theory\u201d <\/a>as the foundation for our test. This theory posits that \u201ca person\u2019s characteristics influence their choice of occupation,\u201d which aligns perfectly with our desired communication logic! We can also efficiently use this existing theoretical model, confidently and creatively extending it for our test\u2019s packaging.<\/p>\n\n\n\n

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How to Successfully Create High-Traffic Psychological Tests? Key Strategies Observed by CakeResume<\/h2>\n\n\n\n

Before the Test Goes Live<\/h3>\n\n\n\n

We researched many tests that went viral on social media, thoroughly analyzing and summarizing numerous \u201ckey factors for psychological test success,\u201d hoping to achieve a certain level of success with our first attempt at an online test for CakeResume.<\/p>\n\n\n\n