{"id":59,"date":"2024-07-07T20:05:27","date_gmt":"2024-07-07T12:05:27","guid":{"rendered":"https:\/\/wp.relab.cc\/ooopenlab-en\/?p=59"},"modified":"2025-07-02T10:43:22","modified_gmt":"2025-07-02T02:43:22","slug":"3-steps-to-create-shareable-psychological-tests","status":"publish","type":"post","link":"https:\/\/wp.relab.cc\/ooopenlab-en\/2024\/07\/07\/3-steps-to-create-shareable-psychological-tests\/","title":{"rendered":"3 Steps to Efficiently Create \u201cIrresistibly Shareable\u201d Psychological Tests"},"content":{"rendered":"\n<p>\u201cIrresistibly Shareable\u201d is the&nbsp;<a href=\"https:\/\/ooopenlab.cc\/modules\/classic\" target=\"_blank\" rel=\"noreferrer noopener\">Charm of Psychological Tests<\/a>&nbsp;and an Unfailing Method for Creating Buzz on Social Media.But if you don\u2019t understand psychological theories, can you successfully design the \u201cmechanism of psychological tests\u201d? Additionally, in this fast-paced era of online interaction, everyone is surely concerned about how to \u201cmore efficiently\u201d produce psychological tests that people can\u2019t help but share.<\/p>\n\n\n\n<p>This article condenses the experience of the<a href=\"https:\/\/ooopenlab.cc\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;\u201cOOOPEN Lab\u201d&nbsp;<\/a>team in creating 60 psychological tests. Through 3 steps, we will lower the \u201cproduction threshold\u201d of psychological tests and summarize simple and feasible methods to increase the likelihood of psychological tests being \u201cshared\u201d! Everyone can quickly create fun psychological tests!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Table of Contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What essential elements do viral psychological tests have?<\/li>\n\n\n\n<li>The undefeated process for efficiently creating psychological tests: 3 steps to success.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Essential Elements Do Viral Psychological Tests Have?<\/h2>\n\n\n\n<p>\u201cNo one on Earth can predict what will go viral.\u201d Gary Vaynerchuk, a four-time New York Times bestselling author, believes that consistently producing content efficiently is the key to content marketing. \u201cIf someone tells you they can predict what will go viral, they are either a fraud or an arrogant fool.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wp.relab.cc\/ooopenlab\/wp-content\/uploads\/sites\/8\/2024\/07\/%E5%BF%83%E7%90%86%E6%B8%AC%E9%A9%97%E8%A3%BD%E4%BD%9C%E6%B5%81%E7%A8%8B_01-1024x576.jpeg\" alt=\"OOOPEN Lab; Person Photo Source\uff5cHarper Business\" class=\"wp-image-1573\" \/><figcaption class=\"wp-element-caption\">Image Source\uff5cOOOPEN Lab; Person Photo Source\uff5cHarper Business<\/figcaption><\/figure>\n\n\n\n<p>Although it is impossible to predict what will go viral, you can grasp the \u201cbasic elements of popularity\u201d to \u201cincrease the chances of going viral.\u201d By doing just two things, you can significantly increase the likelihood of your psychological test being shared:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Simple and Smooth Experience<\/h3>\n\n\n\n<p>To increase the chances of your psychological test being shared, it is crucial for the audience to play until the end to see the \u201ctest results.\u201d This means the \u201ccompletion rate\u201d is essential. A smooth experience prevents users from quitting halfway, making it a fundamental element of a successful psychological test. Achieving a smooth experience isn\u2019t difficult. There are two key points to check:<\/p>\n\n\n\n<p>1.The Entire Test is Simple and Easy to Understand.<\/p>\n\n\n\n<p>2.Visuals and Copy are Consistent and Immersive. You can easily test these points by having 6-10 colleagues or friends who are unaware of the test details try it out. Gather their feedback to make simple adjustments and improvements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Subtle Positive Feedback<\/strong><\/h3>\n\n\n\n<p>In the design of psychological test experiences, the most common form of positive feedback is holding a lottery on the final results page. Besides this, there are a few other practical and easy-to-achieve forms of positive feedback, which will be shared in the second step of the production process in this article.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ooopenlab.cc\/en\/modules\/classic\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner05-1024x341.png\" alt=\"\" class=\"wp-image-608\" srcset=\"https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner05-1024x341.png 1024w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner05-300x100.png 300w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner05-768x256.png 768w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner05.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Foolproof Efficient Production Process for Psychological Tests: Get It Done in 3 Steps<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Clearly Define the Marketing Purpose, Keep the Audience in Mind, and Set Effective and Feasible Calls to Action (CTA) with the End in Mind<\/h3>\n\n\n\n<p>There are many different marketing purposes, but not all of them can be achieved through psychological tests. The following are some common purposes that psychological tests are often used to achieve: product recommendation and guidance, prompting changes in thinking, promoting online\/offline activities, and spreading knowledge or ideas.<\/p>\n\n\n\n<p>To align with different purposes, the test should have different calls to action (CTAs) at the end. Once you have clearly defined the CTAs that match the overall marketing objectives of the test, design the test content with the audience\u2019s preferences and characteristics in mind, starting with the end goal. This approach ensures that the final CTAs resonate more with the audience, ultimately increasing the \u201cconversion rate.\u201d<\/p>\n\n\n\n<p>For example, in<strong>&nbsp;product recommendation and guidance<\/strong>, it is more important to spark potential consumers\u2019 interest in the recommended product than to directly emphasize how great the product is. Ideally, you can embed personalized experiences that highlight the product\u2019s features throughout the test, making the recommendation feel more exclusive. An example is YIRIH Living\u2019s \u201cFollow Your Scent\u201d test, which provides personalized fragrance recommendations based on the test results. The test allows users to almost \u201csmell\u201d their perfect fragrance through elegant graphics. During the promotional period, users who complete the test can visit physical stores to redeem a \u201cplant blessing tag with essential oil,\u201d seamlessly connecting the online experience to an offline sensory introduction of the product. This approach perfectly immerses the audience in the product experience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wp.relab.cc\/ooopenlab\/wp-content\/uploads\/sites\/8\/2024\/07\/%E5%BF%83%E7%90%86%E6%B8%AC%E9%A9%97%E8%A3%BD%E4%BD%9C%E6%B5%81%E7%A8%8B_02-1024x828.png\" alt=\"YIRIH Journal\" class=\"wp-image-1580\" \/><figcaption class=\"wp-element-caption\">Image Source\uff5c<a href=\"https:\/\/zine.yiri.com.tw\/branding\/%E8%88%87-40-%E7%A8%AE%E6%89%8B%E7%B9%AA%E9%A6%99%E6%B0%9B%E6%A4%8D%E7%89%A9%E5%BF%83%E9%9D%88%E5%B0%8D%E8%A9%B1-%E7%B4%84%E7%BF%B0%E6%A3%AE%E6%9E%97johnray%E3%80%8C%E8%B7%9F%E8%91%97%E6%A4%8D\/\" target=\"_blank\" rel=\"noreferrer noopener\">YIRIH Journal<\/a><\/figcaption><\/figure>\n\n\n\n<p>Another example is&nbsp;<strong>guiding a change in thinking<\/strong>. To promote the concept of \u201cminimalist living\u201d and encourage the audience to reflect on their impulsive consumption habits without being preachy, you need to creatively package the call to action, such as \u201cvarious methods to curb impulsive spending.\u201d We came up with the idea of humorously translating this message through various \u201cfairy tale character scenarios.\u201d This approach not only allows people to accept the message with a sense of self-irony but also achieves the intended purpose and increases the willingness to share.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wp.relab.cc\/ooopenlab\/wp-content\/uploads\/sites\/8\/2024\/07\/%E5%BF%83%E7%90%86%E6%B8%AC%E9%A9%97%E8%A3%BD%E4%BD%9C%E6%B5%81%E7%A8%8B_03-1024x468.png\" alt=\"And Then, The Wallet Died\" class=\"wp-image-1581\" \/><figcaption class=\"wp-element-caption\">Image Source\uff5c<a href=\"https:\/\/shopaholics.relab.cc\/\" target=\"_blank\" rel=\"noreferrer noopener\">And Then, The Wallet Died<\/a><\/figcaption><\/figure>\n\n\n\n<p>Before moving on to the second step, you must clearly define your marketing purpose. If the marketing objectives and strategies are unclear, it will affect the final call to action of the psychological test and result in wasted resources. If you have doubts about brand communication purposes, strategies, or content, read \u201c<a href=\"https:\/\/relab.cc\/blog\/%E6%85%A2%E9%80%9F%E6%BA%9D%E9%80%9A%E5%8E%9F%E5%9E%8B\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Slow Communication Prototype in a Rapidly Changing Era \u2013 An Anatomy of Communication for All Modern Brands<\/a>,\u201d which summarizes&nbsp;<a href=\"https:\/\/relab.cc\/blog\/%E6%85%A2%E9%80%9F%E6%BA%9D%E9%80%9A%E5%8E%9F%E5%9E%8B\/\" target=\"_blank\" rel=\"noreferrer noopener\">RE:LAB<\/a>\u2018s ten years of experience in brand communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: To Achieve the Call to Action, Design an Engaging Theme and Choose the Right Test Mechanism<\/h3>\n\n\n\n<p>If you lack inspiration for a \u201ctheme plan,\u201d dive into the inspiration library! OOOPEN Lab continuously collects interesting and engaging psychological tests and social interaction games. With over 50 exciting case studies, from cover visuals to overall planning,&nbsp;<a href=\"https:\/\/www.instagram.com\/ooopenlab\/\" target=\"_blank\" rel=\"noreferrer noopener\">you\u2019ll find plenty of ideas<\/a>. Don\u2019t wait for inspiration to come to you\u2014go out and find it!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wp.relab.cc\/ooopenlab\/wp-content\/uploads\/sites\/8\/2024\/07\/%E6%88%AA%E5%9C%96-2023-06-16-%E4%B8%8B%E5%8D%882.24.26-1-628x1024.png\" alt=\"OOOPEN Lab IG\" class=\"wp-image-1584\" \/><figcaption class=\"wp-element-caption\">Image Source\uff5c<a href=\"https:\/\/www.google.com\/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=https:\/\/www.instagram.com\/ooopenlab\/&amp;ved=2ahUKEwiozbvmgo-HAxV1iq8BHTmRClYQFnoECBMQAQ&amp;usg=AOvVaw2GUqeVMxQxa6cLMPUJXnwO\" target=\"_blank\" rel=\"noreferrer noopener\">OOOPEN Lab IG<\/a><\/figcaption><\/figure>\n\n\n\n<p>Besides referencing great case studies, you can try the simplest and most intuitive way to create a theme: combine unexpected elements. If you\u2019re out of ideas, look at high-search keywords like love, colors, Taiwanese snacks, cocktails, animals, travel, etc. For example, this psychological test, with millions of participants, combines love, personality, and Taiwanese snacks, making it irresistible to play and share!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/wp.relab.cc\/ooopenlab\/wp-content\/uploads\/sites\/8\/2024\/07\/%E5%BF%83%E7%90%86%E6%B8%AC%E9%A9%97%E8%A3%BD%E4%BD%9C%E6%B5%81%E7%A8%8B_05-1024x683.png\" alt=\"Digital Matchmaker Food Lab\" class=\"wp-image-1585\" \/><figcaption class=\"wp-element-caption\">Image Source\uff5c<a href=\"http:\/\/www.tindertaiwan.com\/valentine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Matchmaker Food Lab<\/a><\/figcaption><\/figure>\n\n\n\n<p>As for the \u201ctest mechanism,\u201d if it\u2019s not for research purposes but to create a better user experience, you can refer to classic theories. You can also check the&nbsp;<a href=\"https:\/\/www.instagram.com\/ooopenlab\/\" target=\"_blank\" rel=\"noreferrer noopener\">inspiration library<\/a>&nbsp;mentioned in Step 1, which contains many tests that cleverly apply relevant psychological theories to enhance the overall experience.<\/p>\n\n\n\n<p>Additionally, there\u2019s a new highly efficient option: just ask&nbsp;<a href=\"https:\/\/platform.openai.com\/playground\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>! As shown in the image below, you can describe your project and test logic needs in a few simple sentences and get relevant theory recommendations within a minute. If you want to avoid using common psychological test theories, give it a try and let AI assist you. It might add a unique charm to your test !<\/p>\n\n\n\n<p>Before finishing Step 2, don\u2019t forget the \u201cpositive feedback\u201d mentioned at the beginning of the article. Consider the entire process from the perspective of the test participants:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wp.relab.cc\/ooopenlab\/wp-content\/uploads\/sites\/8\/2024\/07\/%E6%88%AA%E5%9C%96-2023-06-16-%E4%B8%8B%E5%8D%882.34.00-1024x927.png\" alt=\"ChatGPT\" class=\"wp-image-1588\" \/><figcaption class=\"wp-element-caption\">Image Source\uff5c<a href=\"https:\/\/openai.com\/chatgpt\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a><\/figcaption><\/figure>\n\n\n\n<p>Attracted by the test\u2019s theme and visuals on social media, or finding it interesting through a friend\u2019s shared results, participants click on the link. Seeing the test cover gives them a more concrete idea of the test\u2019s theme. The initial copy and images create a sense of ceremony, making them more willing to complete the test. Throughout the process, everything is simple and intuitive, requiring no excessive thought or difficulty. Finally, they receive personalized test results. To invite friends to play or help others understand them better, they immediately share the results on social media or in group chats.<\/p>\n\n\n\n<p>Think about it, what is the most important key in the above experience process?<\/p>\n\n\n\n<p>It\u2019s the \u201cpersonalized test results\u201d that appear at both the beginning and the end! A well-designed \u201cpersonalized test result\u201d can attract more people to play on social media. Because they find it interesting, they share it on social media, attracting even more people to play. Therefore, \u201cpositive feedback\u201d and \u201cpersonalized test results\u201d should be closely connected.<\/p>\n\n\n\n<p>Besides \u201clotteries\u201d or \u201credeemable prizes,\u201d what other options are there for positive feedback? Basic psychological needs, such as \u201cpride,\u201d \u201cbelonging,\u201d and \u201cconnection,\u201d are expectations for those taking psychological tests. Common techniques include sharing personal results to find similar \u201clike-minded people\u201d or \u201cletting friends know what kind of person they are.\u201d Consider adding these important details to the test results page to enhance the positive feedback of the \u201cpersonalized test results.\u201d<\/p>\n\n\n\n<p>The following example is from the&nbsp;<a href=\"https:\/\/ooopenlab.cc\/example\/F7x3r4jH6tWyJM50TPQm\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cHow Drunk Are You in Life?\u201d<\/a>&nbsp;test by Cheers Bar. The test results encourage you to find a \u201cdrinking buddy\u201d that suits you, enhancing the \u201csense of connection\u201d and increasing the likelihood of sharing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wp.relab.cc\/ooopenlab\/wp-content\/uploads\/sites\/8\/2024\/07\/%E5%BF%83%E7%90%86%E6%B8%AC%E9%A9%97%E8%A3%BD%E4%BD%9C%E6%B5%81%E7%A8%8B_06-1024x683.png\" alt=\"How Drunk Are You in Life?\" class=\"wp-image-1591\" \/><figcaption class=\"wp-element-caption\">Image Source\uff5cHow Drunk Are You in Life?<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ooopenlab.cc\/en#game\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner06-1024x399.png\" alt=\"\" class=\"wp-image-609\" srcset=\"https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner06-1024x399.png 1024w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner06-300x117.png 300w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner06-768x299.png 768w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner06-1536x598.png 1536w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2025\/04\/SEO-CTA_en_banner06.png 1801w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Create Engaging Visuals and Copy, but Engaging Doesn\u2019t Mean Expensive<\/h3>\n\n\n\n<p>Create visual materials and copy for the test in the following order of importance: personalized results page, preview thumbnail for shared links, cover page, and question pages.<\/p>\n\n\n\n<p>You don\u2019t need to invest a lot of resources to create attractive visuals and copy. As long as they capture the audience\u2019s attention, spark curiosity and resonance, and encourage sharing, they are effective materials.<\/p>\n\n\n\n<p>The example below is from&nbsp;<a href=\"https:\/\/ooopenlab.cc\/example\/gb6eNKHnmmkJoBHMbYGH\" target=\"_blank\" rel=\"noreferrer noopener\">Giloo<\/a>\u2018s marketing team, which used existing documentary promotional materials to create a layout without any design resources. The questions contained only text descriptions, but the wording was simple, intuitive, and vivid, allowing users to complete it in a minute and receive a personalized \u201csoul character analysis.\u201d The unexpectedly high redemption rate proved that a good psychological test doesn\u2019t need flashy visuals\u2014just an engaging theme, a smooth experience, and a bit of positive feedback.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wp.relab.cc\/ooopenlab\/wp-content\/uploads\/sites\/8\/2024\/07\/%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-7-902x1024.png\" alt=\"Which Celebrity Lives in Your Soul? Webpage Screenshot\" class=\"wp-image-1593\" \/><figcaption class=\"wp-element-caption\">Image Source\uff5cWhich Celebrity Lives in Your Soul? Webpage Screenshot<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ooopenlab.cc\/en\/modules\/classic\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2024\/07\/SEO-CTA_en_banner01-1024x341.png\" alt=\"\" class=\"wp-image-109\" srcset=\"https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2024\/07\/SEO-CTA_en_banner01-1024x341.png 1024w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2024\/07\/SEO-CTA_en_banner01-300x100.png 300w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2024\/07\/SEO-CTA_en_banner01-768x256.png 768w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2024\/07\/SEO-CTA_en_banner01-1536x512.png 1536w, https:\/\/wp.relab.cc\/ooopenlab-en\/wp-content\/uploads\/sites\/9\/2024\/07\/SEO-CTA_en_banner01-2048x683.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By condensing the experience of creating over 60 psychological tests, we have outlined 3 steps to lower the barriers to making psychological tests. This ensures that anyone can quickly create engaging and enjoyable psychological tests!<\/p>\n","protected":false},"author":20,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11,10,9],"class_list":["post-59","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowhow","tag-knowhow","tag-multiple-psychological-test","tag-psychological-test"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Steps to Efficiently Create \u201cIrresistibly Shareable\u201d Psychological Tests - OOOPEN Lab EN<\/title>\n<meta name=\"description\" content=\"By condensing the experience of creating over 60 psychological tests, we have outlined 3 steps to lower the barriers to making psychological tests. 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