{"id":56,"date":"2024-07-07T20:04:03","date_gmt":"2024-07-07T12:04:03","guid":{"rendered":"https:\/\/wp.relab.cc\/ooopenlab-en\/?p=56"},"modified":"2025-07-02T10:43:30","modified_gmt":"2025-07-02T02:43:30","slug":"hahow-holiday-themed-mbti-test-2024","status":"publish","type":"post","link":"https:\/\/wp.relab.cc\/ooopenlab-en\/2024\/07\/07\/hahow-holiday-themed-mbti-test-2024\/","title":{"rendered":"Hahow\u2019s Holiday MBTI Test Hits 3M Views in 9 Days"},"content":{"rendered":"\n

Hahow<\/a>, a cross-disciplinary crowdfunding course platform, teamed up with OOOPEN Lab\u2019s multi-dimensional test module<\/a> to launch the \u201cWhat Little Monster Lives in Your Heart?\u201d dark MBTI<\/a> test for this Halloween. Within 9 days of its release, it generated 3 million views and 10,000 new member registrations.<\/p>\n\n\n\n

In this open sharing session, Hahow reveals how they planned precise and effective campaign content. They also share insights from using the multi-dimensional test module. If you\u2019re curious about using psychological tests <\/a>in marketing, don\u2019t miss this!<\/p>\n\n\n\n

Introduction to \u201cWhat Little Monster Lives in Your Heart?\u201d Test<\/h2>\n\n\n\n
\""What
Image Source\uff5c\u201dWhat Little Monster Lives in Your Heart?\u201d Test Screenshot<\/figcaption><\/figure>\n\n\n\n

MBTI tests are often combined with themes like love, animals, or careers, but have you ever tried a dark version of MBTI?<\/p>\n\n\n\n

\u201cWhat Little Monster Lives in Your Heart?<\/a>\u201d is based on MBTI theory, focusing on the \u201cdark side.\u201d Each of the 16 personality types is represented by a different little monster, creating a mischievous and Halloween-appropriate atmosphere.<\/p>\n\n\n\n

Through 12 simple multiple-choice questions, you can determine your scores across the 4 MBTI dimensions<\/a>, which correspond to your unique little monster analysis.<\/p>\n\n\n\n

After completing the test, the results page links back to the Hahow website, where you can explore the \u201cLittle Monster Encyclopedia\u201d to learn about other monster types that are compatible or incompatible with yours.<\/p>\n\n\n\n

Why Did Hahow Choose the \u201cOOOPEN Lab\u201d Module Tool?<\/h2>\n\n\n\n

Despite already having extensive experience in creating psychological tests,<\/a> Hahow continues to explore new possibilities. Upon noticing that many popular online tests were created using the OOOPEN Lab module<\/a> (such as \u201cDesign Practical Skills Mock Test\u201d and \u201cCakeResume X Dcard: What Cake Are You?<\/a>\u201c), they were impressed by the module\u2019s \u201chigh-quality results\u201d and \u201cease of creation.\u201d<\/p>\n\n\n\n

Therefore, when they decided to use a test for their marketing campaign, they chose to find a suitable module from the OOOPEN Lab platform.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Is It Necessary to Choose the \u201cMulti-Dimensional Test Module\u201d for Creating an MBTI Test?<\/h3>\n\n\n\n


MBTI has four dimensions (gaining energy, receiving information, making decisions, responding to the outside world) that need to be scored separately, making it a multi-dimensional psychological test.<\/p>\n\n\n\n

Therefore, it should be created using the \u201cMulti-Dimensional Test<\/a>\u201d module offered by OOOPEN Lab. Hahow, well aware that psychological tests have become a new focus in brand marketing and having created many tests, believes that tests supported by theory provide a clearer framework and more credible results. Therefore, they chose MBTI theory as the basis for this project.<\/p>\n\n\n\n

Multi-dimensional tests calculate scores for multiple dimensions. For example, an MBTI test separately calculates scores for the four dimensions and then combines these individual results to present the final outcome. To accurately calculate MBTI results, the multi-dimensional test module is logically the most suitable choice.<\/p>\n\n\n\n

\"Screenshot
Image Source\uff5cScreenshot of Multi-Dimensional Test Backend Dimension Editing Result Page<\/figcaption><\/figure>\n\n\n\n

Does the Multi-Dimensional Test Module Help Achieve Results?<\/h3>\n\n\n\n

\u201cRespondents need to feel that the test results are accurate for them to want to share,\u201d is a key observation Hahow has made from creating multiple tests.<\/p>\n\n\n\n

Hahow believes that for an MBTI-based test to be precise, not only should the questions and results adhere to MBTI theory, but the multi-dimensional calculation method is also crucial.<\/p>\n\n\n\n

Therefore, they decided from the beginning to use the multi-dimensional test module for creating their test. In the review of the results, many people provided feedback saying \u201cthe test results are very accurate,\u201d which reinforced Hahow\u2019s belief that the multi-dimensional test module enhances accuracy. This accuracy is one of the key factors contributing to the test\u2019s success and positive response.<\/p>\n\n\n\n

Short Duration X High Traffic? 4 Key Success Points of Hahow\u2019s Campaign<\/h2>\n\n\n\n

Riding the wave of holiday trends and generating organic media coverage, the \u201cWhat Little Monster Lives in Your Heart?\u201d<\/p>\n\n\n\n

test accumulated over 3 million website views and more than 10,000 member registrations in just 9 days. Although the test was taken down at the end of October, along with Halloween, it continues to dominate Google search results with impressive media exposure.<\/p>\n\n\n\n

Focusing the Launch Days<\/h3>\n\n\n\n
\""What
Image Source\uff5c\u201dWhat Little Monster Lives in Your Heart?\u201d Google Search Page Screenshot<\/figcaption><\/figure>\n\n\n\n

After creating numerous psychological tests and comparing data, Hahow observed that the viral period for psychological tests is relatively short. Therefore, concentrating traffic into a few days to quickly boost numbers is the most effective and suitable strategy for such tests.<\/p>\n\n\n\n

To ensure their observations were objective, Hahow consulted other industry experts who similarly concluded that \u201ctraffic for psychological tests peaks within 3-4 days,\u201d confirming that the marketing approach should focus on generating high traffic in a short period.<\/p>\n\n\n\n

Applying this strategy to their project, Hahow timed the launch around Halloween and took it down quickly after about a week, a deliberate decision that proved to be effective.<\/p>\n\n\n\n

Creating a Memorable Test Experience \u2013 The Test Protagonist<\/h3>\n\n\n\n
\""What
Image Source\uff5c\u201dWhat Little Monster Lives in Your Heart?\u201d Test Results Page Screenshot<\/figcaption><\/figure>\n\n\n\n

In this test, Hahow not only designed a dark testing environment to match the Halloween atmosphere but also created the test protagonist, \u201cLittle Monster.\u201d This gave respondents and those searching for the test a memorable focal point, allowing users to find the test easily with relevant keywords.<\/p>\n\n\n\n

In subsequent traffic analysis, it was evident that most of the traffic directed from Google came from searches using the \u201cLittle Monster\u201d keywords.<\/p>\n\n\n\n

Understanding Respondents\u2019 Desire to \u201cKnow Themselves Better\u201d<\/h3>\n\n\n\n

\u201cWould you rather understand yourself better or win a new iPhone 15?\u201d<\/p>\n\n\n\n

Hahow believes that most people are more interested in understanding themselves<\/strong>. Therefore, they intentionally placed the first button as \u201cClick to See the Little Monster Encyclopedia,\u201d ahead of \u201cClick to See the Giveaway Details.\u201d<\/p>\n\n\n\n

The results confirmed this approach, with five times <\/strong>more people clicking to see more test results than to check the giveaway details. By tapping into respondents\u2019 desire to understand themselves and placing the most relevant button first, Hahow successfully drove traffic to their website.<\/p>\n\n\n\n

Single Goal Focus \u2013 Increasing Website Traffic<\/h3>\n\n\n\n

Hahow had a clear objective for their test: \u201cIncrease website traffic.\u201d <\/strong>To achieve this, they adopted the following two strategies, eliminating any possibilities that could divert traffic:<\/p>\n\n\n\n

Ensuring CTA Buttons on the Results Page Direct to the Website<\/h4>\n\n\n\n

Many psychological tests include buttons on the results page to \u201cshare to social media or messaging apps\u201d to increase exposure. However, to keep traffic from dispersing away from their website, Hahow chose to forgo this method.<\/p>\n\n\n\n

Instead, they placed buttons linking to content that would interest respondents (like the Little Monster Encyclopedia and iPhone giveaway details), ensuring all traffic stayed on their own site.<\/p>\n\n\n\n

\""What
Image Source\uff5c\u201dWhat Little Monster Lives in Your Heart?\u201d Test Results Page Screenshot<\/figcaption><\/figure>\n\n\n\n

Integrating All Actions on a Dedicated Website Activity Page<\/h4>\n\n\n\n


Hahow designed a dedicated webpage on their official site for this test. The goal was to give \u201cpeople searching for the test on Google\u201d an additional chance to visit Hahow\u2019s website before reaching the test on the OOOPEN Lab site.<\/p>\n\n\n\n

The results confirmed that this strategy successfully drove significant traffic to Hahow\u2019s official website from Google search pages.<\/p>\n\n\n\n

\""What
Image Source\uff5c\u201dWhat Little Monster Lives in Your Heart?\u201d Hahow Official Website Screenshot<\/figcaption><\/figure>\n\n\n\n
\""What
Image Source\uff5c\u201dWhat Little Monster Lives in Your Heart?\u201d Hahow Official Website Screenshot<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Endless fun with OOOPEN Lab\u2019s Modules: User Experience<\/h2>\n\n\n\n

While using the multi-dimensional test module for this project, Hahow also tried out other modules available on the platform. This gave them deeper insights and experiences they\u2019d like to share:<\/p>\n\n\n\n

Pros:<\/h3>\n\n\n\n

Hahow initially discovered various tests created using OOOPEN Lab modules online and was attracted by their simplicity and aesthetic appeal. Upon actually using the OOOPEN Lab backend to create their tests, they found several delightful details:<\/p>\n\n\n\n