Launched in 2023, Be’Shine is a jewelry brand that brings out the natural brilliance of gemstones — and the people who wear them. With a mission to help individuals connect with their inner light, they created the interactive project experience Frevia: Find Your Inner Shine in Another World — a personality quiz that attracted over 280,000 participants and sparked meaningful connections. The project is available in both an English version and a Thai version. Here’s how they made it happen.
A Quiz Designed to Help You Shine From Within
Be’Shine is a pure natural gemstone jewelry brand that was born in 2023. We specialize in transforming natural gemstones into pieces that radiate brilliance. Our team of expert lapidaries hand-selects and meticulously cuts each gemstone. Our passion extends beyond the gemstones themselves as we blend them with other natural materials to create unique, elegant, and sophisticated designs.
These pieces reflect each woman’s individuality. We are deeply committed to empowering women to be confident themselves through thoughtful design and carefully chosen materials.
The goal of our personality quiz, created through OOOPEN Lab, was to share this empowerment and reach a wider audience, not just women, but anyone who wants to discover their inner shine through the quiz. We wanted to tell the story of our collection and mission, enabling people to find and connect with their inner light.
Confident from Day One: Why We Chose OOOPEN Lab
When we decided to create a personality quiz, OOOPEN Lab was our first choice. The platform offers easy-to-use features, which required minimal learning, making it ideal for beginners.
Additionally, it allows quick uploading of content. OOOPEN Lab has gained popularity in Thailand, with many creators using the platform, so we felt confident that it would be the perfect starting point for our project to help people discover their inner selves.
From Zero to Launch in Just Days
With the creative direction in place, it was time to bring the project to life — from crafting the content to launching it smoothly on the platform.
Content creation (questions, results, visuals)
To ensure the experience was impactful and reflected our attention to detail, we spent considerable time crafting the content — especially the high-quality visuals for backgrounds and character illustrations.
We dedicated about two weeks to this phase, carefully refining each result to make it as engaging as possible for participants.
Setting it up on OOOPEN Lab
Thanks to OOOPEN Lab’s user-friendly features, uploading and configuring all the content took just 2–3 days. The smooth interface made the entire setup process quick and easy, even for those without prior experience.
Which features stood out?
We used the cover, results, and questions features — the core building blocks of the quiz. One feature that particularly impressed us was “Choose a Question Type.”
It works like a template, offering options such as multiple choice and page breaks, which helped us build the quiz much faster and more efficiently.
Multi-Channel Promotion and Community Building
Did the quiz achieve its goals?
Yes! We received great feedback and exceeded expectations from people online. The quiz effectively communicated our empowering message, aligning with our original goals. This was a successful outcome for us.
Any surprising results or impact?
Absolutely. We received excellent feedback from participants, and the quiz helped us create a small but dedicated community online, where people embraced empowerment and healing through the personality quiz.
We were able to engage people on a deeper emotional level and give them a sense of connection and belonging.
How did you promote the quiz?
We promoted the personality quiz across various online platforms, including our website, Instagram, TikTok, and Facebook.
Additionally, we created a Facebook community group where participants could freely share their quiz results, songs, and experiences. We also offered activities like a “Healing Wallpaper” for free downloads and a “Healing Playlist,” which reflected the voices of the participants, helping them reconnect with themselves through music.
Moreover, we had plans for additional content and promotional strategies to further engage our audience.
Any tips or tricks you’d like to share about creating or promoting a quiz?
OOOPEN Lab is incredibly easy to use and has been a great platform for sharing our story. We are delighted to be a part of your platform’s homepage, and we would definitely recommend it to others who are looking for a simple yet powerful tool to create interactive content.
Creating this quiz allowed us to not only express our brand’s story, but also connect with thousands of people on a deeper emotional level. We’re excited to continue exploring new interactive formats — and help even more people discover their inner shine.
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